We want to apologise for the recent tweet, wrong use of words. It's deleted. We give funding to school breakfast clubs in vulnerable areas.
— Kellogg's UK (@KelloggsUK) November 10, 2013
Το αρχικό tweet έχει διαγραφεί:
Τον Σεπτέμβρη η εταιρεία είχε γράψει ακόμη το tweet: “1 RT = 1 breakfast. Donate a breakfast to a child in need through our #GiveAChildABreakfast
Looks like the PR person from British Gas isn't having a good time in their new job at @KelloggsUK
— TechnicallyRon (@TechnicallyRon) November 10, 2013
Εδώ το ρεπορτάζ του Independent.